Sarah is involved with recearch into typography and perception. She has co-authored two collaborative studies with Professor Charles Spence of the Crossmodal Research Laboratory, University of Oxford, and she gained a distinction for her Master’s degree in Typo/Graphics at the London College of Communication (University of the Arts) for her exploration of food as a system of communication.
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Research areas
Typeface personalities and values: cost/prestige, identity, motivation, openness, trust, skill, mood, emotions, energy. Form: serifs vs sans serifs, deconstructing shape associations. Multi-sensory (crossmodal): smell, taste, touch, specific topics include smell & associations, coffee, still/sparkling water, jellybeans, perception change.

In 2018 Sarah is exploring the idea of creeting Typographic Interventions to create positive change. The Type Tasting Pop-up Typography Lab will be gathering data in various locations, and she will be speaking on the topic at the Museum of Brands in October.


Press
Sarah’s work has been featured by AIGA, CNN, Creative Review, Dazed & Confused, Eye, Extensis, FT, iNewspaper, It's Nice That, Londonist, New York Times, The Times and Wired.
Read the press coverage.