Research





Sarah is involved with recearch into typography and perception. She works on collaborative studies with the Crossmodal Research Laboratory, University of Oxford, and she gained a distinction for her Master’s degree in Typo/Graphics at the London College of Communication (University of the Arts) for her exploration of food as a system of communication.

Research areas
Typeface personalities and values: cost/prestige, identity, motivation, openness, trust, skill, mood, emotions, energy. Form: serifs vs sans serifs, deconstructing shape associations. Multi-sensory (crossmodal): smell, taste, touch, specific topics include smell & associations, coffee, still/sparkling water, jellybeans, perception change.

Sarah’s work has been featured by AIGA, CNN, Creative Review, Dazed & Confused, Eye, Extensis, FT, It's Nice That, Londonist, New York Times and Wired.