How to Draw Type and Influence People: An Activity Book, Laurence King, 2017.

The new book by Type Tasting founder Sarah Hyndman is a hands-on activity book that invites you to completely immerse yourself in the world of fonts investigating and hacking them for yourself. Get creative as you learn about typefaces by exploring their shapes using pen and pencil, and do this in your own style so the book becomes uniquely your own. Think of this as life drawing with fonts.

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Why Fonts Matter, Penguin/Random House, 2016.

Discover the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories and multisensory experiences in your imagination. It is stocked in bookshops around the world including Tate Modern, Design Museum, Guggenheim Museum, SF MOMA, and has been translated into Chinese and Korean.

A fascinating insight into how type can influence our feelings, our senses, and even our taste. Professor Charles Spence, University of Oxford.

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New workshops for 2018: *PERCEPTION* *TRENDS*
*ENTREPRENEURS*


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Brilliant, inspirational,
useful, insightful.