Sarah’s first book, Why Fonts Matter, was published by Penguin/Random House in 2016.

Discover the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories and multisensory experiences in your imagination.

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How to Draw Type and Influence People will be published by Laurence King in April 2017.

This brand new book provides an exciting and interactive way to learn about typography. Packed with fun creative exercises to help you discover your own style and create new typefaces. Each chapter starts with an illustrated type sampler and then takes you through exercises that teach the origins of the typefaces and give you space to draw them for yourselves.

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PRE-ORDER THE BOOK.