Sarah Hyndman is the author of 'Why Fonts Matter' and 'How to Draw Type and Influence People'. She is currently working on her next book.

Sarah’s new book, How to Draw Type and Influence People will be published by Laurence King in April. Her first book is Why Fonts Matter, is published by Penguin/Random House.

“Game-changer” TYPO San Francisco, “Clever, insightful and original” BBC Bristol.

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© Sarah Hyndman 2017

Sarah Hyndman delivers typography workshops, teambuilding sessions, experiential events and experiences for Type Tasting

Type Tasting
Innovative and immersive events involving multi sensory typography.

Original and effective typography workshops in the UK and abroad.

New: DESIGN THINKING WITH TYPOGRAPHY

96% positive


Brilliant, inspirational,
useful, insightful, informative.


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Sarah Hyndman undertakes research into the psychology of typography and perception

Sarah’s area of expertise is multi sensory typography, and she is involved with recearch into typography and perception.

Her work has been featured by AIGA, CNN, Creative Review, Dazed & Confused, Eye, Extensis, FT, It's Nice That, Londonist, New York Times and Wired.

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Sarah Hyndman delivers interactive talks about the psychology of typography, her area of expertise is multi sensory typography

Sarah is a regular public speaker. She specialises in making a complex topic accessible with originality, humour, a dash of theatre and lashings of audience participation.

Audiences can participate in pre-talk experiments and games as they become a part of the discovery process.

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